ABSTRACT
The research comparatively analyzes the
performance of government owned and privately owned broadcasting media
organization with a study of FRCN and Raypower Radio stations Enugu). To
achieve this, the survey method was adopted as the research method while the
instrument of data collection was the questionnaire. The sample size was drawn
using the stratified sampling technique. Two hypothesis tested were accepted
leading to the conclusion that the emergence of private broadcasting media in
Nigeria improves broadcasting generally and that the entrance of private
broadcasting is a challenge to government owned broadcast media in Nigeria to a
great extent. The researcher recommends among others that private individuals
should enter into broadcast media ownership in order to further improve
broadcasting in Nigeria especially in the rural areas (rural broadcasting).
