Best Mass Communication Project Topics and Materials for Undergraduates in Nigeria and Beyond

FIND A PROJECT

EFFECT OF WHO WANTS TO BE A MILLIONAIRE TELEVISION PROGRAMME ON SOCIAL BEHAVIOUR OF THE YOUTHS IN URBAN AREA (A case study of Uyo Metropolis)

CHAPTER ONE
1.0    INTRODUCTION
1.1    BACKGROUND TO THE STUDY
The effects of who wants to be a millionaire on its viewing audience are diverse and it has attracted or resulted to this research.
Television as a means of communication is widely believed to be the most persuasive and effective medium.  This is facilitated by the unique features of television which is the combination of sight, sound and motion.  These features account for the diverse viewer ship.
Robert Reed (1994), defines television according to the federal communications commission as the synchronous transmission of visual and aural signals.  The picture phase is accomplished by sending or rapid succession of electronic impulses which the receiver transforms into scenes and images.
Television audience ranging from teenagers,  adults, older people, elites, literates and even illiterates have come to be acquainted with this popular game show on television. All these categories of people enjoy the programme “who wants to be a millionaire” with its unique features as it is quite different from all other television reality show.
There seem to be a general consensus by many programme analysts towards the reality game show tremendous impact on its viewing audience as it regards its educating, informating and entertaining features attesting to the impact of television.
Gerbner (1971), in his book “Television impact”, said that television has effectively taken the place of tribal elders of origin, religion, and even formal education in its role of myth telling.  Common rituals and methodologies are crucial for society because they function as agencies of symbolic socialization and as such demonstrate how society works by dramatizing its norms and values.
For some years now, research has focused on the question of whether or not watching a certain type of television programme produces certain effect.  Experiments, have concentrated on observing and measuring behaviour in viewers after they have seen a single programme. One of such laboratory experiments carried out by Liebert and Baron (1972) shows that there is a positive casual relationship between watching the portrayals on television and levels of aggressiveness in individual viewers.
A cursory look at different studies done in this areas revealed that the researcher have entirely centered on the negative aspects and effects of television on its audience.  But this researcher has decided to carry out this study looking at the Sunnyside of the television programming with a focus on “who wants to be a millionaire”
1.2    STATEMENT OF THE RESEARCH PROBLEM
The researcher will like this research to tackle the following problems.
Reasons why television programmes are seen to be of negative influence.
 To find out ways of convincing the audience on the importance of television progammes especially “who wants to be a millionaire” why youth pay attention to television programmes. To find out how the audience perceive the programme.
1.3    OBJECTIVES OF THE STUDY
            i.          To know whether who wants to be a millionaire influences the youth?
           ii.          To examine if the audiences find the programme educating.
         iii.          To know whether viewers believe what they see on the TV show.
          iv.          To know how regularly do people watch the programme.
           v.          To study whether the programme influence youth towards money making. 
          vi.          vi.      To know if exposure to television affect education and social life of the      youth.
1.4    RESEARCH QUESTIONS
i.         Does the programme “who wants to be a millionaire” influence the audience?
ii.        Do the audiences find the programme educating?
iii.      Do viewers believe what they see on the TV show?
iv.       How regularly do people watch the programme?
v.        Does the programme influence the youth to get money by whatever means? 
vi.       Does exposure to television affect education and social life of the youth?
vii.     Does the programme influence the choice of peer group of youth?   
1.5    SIGNIFICANCE OF THE STUDY
Chukwuemeka (2002), contributed that the significance of the study contains the benefits or values of the study contains the benefits, or values of the various groups that would come into contact with it.
This research will reveal whether the programme has more negative effects than positive one on its viewers. It will enable the organizers of the show to know how the people see the programme and also help them to know if their aim of organizing the programme is met.
Students, the media, researchers, scholars, audience, MTN Company, and the society at large stand to benefit a lot from the finding, of this study.     
1.6    SCOPE OF THE STUDY
 Nwaorgu (1991) said that the scope of study refers to all those aspects of the study the researcher deliberately eliminated off the study due to certain reasons.  It has to do with the content areas coverage of the study, not the geographical areas coverage.  This researcher set out to discover the influence of TV programme “who wants to be a millionaire” on youth social behaviour using youth in Uyo Metropolis as a cases study.  This researcher chose this scope in order to allow the researcher do an in-depth research in one aspect of the TV programmes “who wants to be a millionaire”
1.7    LIMITATION OF THE STUDY
Wide research of this nature cannot be carried out without some constrains, this constrains pose a lot of limitations to this work.
Time: Duration for the research work is relative1y short while stress emanated from other academic activities is also another constrain.
Material: Little materials are also available because the work is relatively new.
Financial: Financial constrain poses another challenges as most of information are gathered through newspapers
1.8    DEFINITION OF TERMS
Effects: The influence of who wants to be a millionaire on audience.
Social Behaviour: The behaviour and attitude of youth
Youths: These are set of young people between the age of 16-39
Uyo Metropolis: This is the city of Uyo which is the capital of Akwa Ibom State
Programming: The airing or broadcasting of who wants to be a millionaire for audience viewership.
Audience: This refers to the people who watch the programme “who wants to be a millionaire” on television at different places.
Participation: This refers to how the audience participates in the programme in different ways.
Millionaire: This is someone who participates in the game and wins money that amount to a million naira or above it.
Who wants to be a Millionaire: This is a programme sponsored by MTN showcase on NTA, STV, AIT.  

                                 

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