ABSTRACT
This
study examine the Proliferation of Radio Stations and its Implication for media
Performance using Ray Power FM 100.5 , Alagbado (private radio), Eko FM, 89.7
Ikeja (state radio) and FRCN 6090 Lagos
(Federal radio) as case study. Therefore, the growth of radio stations in
Nigeria have brought both negative and positive impacts on the people
especially with the opportunity to listen to multiple broadcasting stations of
their choice unlike in the past when government monopolized the broadcast
industry, although deregulation has also made National Television Authority
(NTA) and Federal Radio Corporation of Nigeria (FRCN)to decentralize its
stations across the states of federation while private media has also
multiplied. Survey research method was adopted and 150 copies of questionnaires
were printed and distributed to 150 respondents selected in which 140 copies
were returned. It is also evident that the growth has brought lots of
improvement to the media performance in terms of effective competition
therefore enable people to have access to good programme and access to multiple
sources of information leaving them with opportunity to make choice of the
available media. it serves the empowerment role as many graduate of
communication, media and mass communication were contained through the
establishment of radio station. Many respondents strongly agreed that
proliferation of radio stations in Nigeria is a blessing of which its future
especially in this digital era is considered to be very bright. It is
recommended that government to through its regulatory agency the NBC; watch
closely the industry so as to ensure that operators do not deviate from the
avowed national objectives of broadcasting.
