ABSTRACT
This
project examines the Impact of television advertising in promoting the sales of
MTN products in Enugu metropolis. Survey research method was used for the study
and purposive sampling technique was used to draw a sample size of 200 from
residents in Enugu metropolis. Research findings showed that MTN adverts on
television have greatly impacted in promoting sales of MTN products in Enugu
metropolis and a great number of the residents in Enugu metropolis strongly
believe in MTN advert messages. In conclusion, television advertising has
indeed connected MTN to Nigerians especially Enugu residents, by helping to
create the initial awareness of their services, thereby promoting the demand
and purchase of the company‟s product. Based on these findings, the
study recommended that MTN-NG advertising unit should always conduct a research
to help them reduce risk to a manageable proportion. To this end, the
researcher recommended MTN-NG should in testify efforts in nourishing good
customer‟s relationship and carry out research
from time to time to find out new desires of their customers and ways to meet
up in order to reduce risk to a manageable proportion. The research suggested
that further studies should be carried out on the impact of MTN adverts in
Newspapers, Magazines, and on Radio and Internet.
