ABSTRACT
The
significance of product packaging in the sale and durability of product cannot
be overemphasized in this competitive market. The research examines the
influence of product packaging on consumers’ patronage of Indomie noodles.
Findings revealed that packaging add values to products and enable Indomie to
maintain the brand colour and appearance. Survey of some consumers was
conducted within Asaba metropolis using questionnaire to collect data. It is
shown from the findings that respondents retained and remembered Indomie noodles
product easily through its product packaging. It is recommended that
manufacturers should use relevant colour and typography in a simple but
detailed manner to depict what the contents is all about while suitable
container should be adopted as well.
