Public Relations as a Tool for Eradicating Cultism in Nigerian’s Tertiary Institutions
(A case study of Obafemi Awolowo University, Ile-Ife)
Abstract
The research basically examined the role of public relations as a tool for eradicating cultism in tertiary institution in Nigeria using Obafemi Awolowo University Ile-Ife as a case study. It has been established in the course of this study that the problem of cultism, among others, is a symptom of society, which is embroiled in moral decadence and where institutionalized and personal violence has become a way of life especially in our nation’s citadel of learning. Cultism activities have turn most of the school into citadel of violence as many lives and property have lost and damaged. Realizing the havoc which cultism has wrecked on both members and non-members of the academic community, all hands must be on deck to combat the menace. Besides, if the tertiary institutions’ administration would come back to its glorious past as well as prepare the nation for the better days, there is the need to rediscover and teach the people concerned the goals of university education through public relations enlightenment and education. However, the researcher employed survey method alongside 100 copies of questionnaires in which ninety were retrieved.
Table
of Contents
Title
Certification
Dedication
Acknowledgement
Table of contents
Abstract
Chapter
one
1.0 Introduction
1.1 Background
to the Study
1.2 Statement
Problem
1.3 Objectives
of Study
1.4 Research
Question
1.5 Significance
of Study.
1.6 Scope
of the Study
1.7 Definition
of Terms
Chapter
Two
2.0
Literature Review
2.1 Definition
of Public Relations
2.2 History
of Public Relations
2.3 Functions
of Public Relations
2.4 Meaning
Tertiary Institution
2.5 Origin
and Evolution of the Nigerian
University System
2.6 The
Impact of Public Relations in Higher Institution
2.7 Historical
Development of Obafemi
Awolowo University
(OAU)
2.8 Role
of Public Relations Officer in Higher Institution
2.9 Meaning
of Cultism
2.10 Evolutionary
of Cultism Activities in Nigerian Tertiary Institutions
2.11 Reasons
for Prevalence of Cultism Activities in Nigerian Tertiary Institutions
2.12 Effect
of Cultism on Students and Institution
2.13 Role
of Public Relations in Cubing Cultism
2.14 Public
Relations Tools in an Organization
2.15 The
Four-Step Process of Public Relations
2.16 Theoretical
Framework
Chapter
Three
3.0 Research
Methodology:
3.1 Study
Population
3.2 Sample
Size
3.3 Sampling
Technique
3.4 Data
Collection Instrument
3.5 Validity
and Reliability of Research Instrument
3.6 Data
Collection Process
3.7 Data
Analysis
Chapter
Four
4.0 Data
Analysis and Discussion of Findings
4.1 Data
Analysis
4.2 Discussion
of Finding
4.3 Answer
to Research Questions
Chapter Five
5.0 Summary,
Conclusion and Recommendations
5.1 Summary
5.2 Conclusion
5.3 Recommendations
5.4 Recommendations
for Further Studies
Bibliography
Appendix
