ABSTRACT
Commercialization of news began in Nigerian media houses as a
result of the Structural Adjustment Programme (SAP) introduced in 1986 and the
eventual withdrawal of subsidies from government owned media houses. With the
increasing rise in production cost and dwindling circulation, the media houses
resort to all kinds of tricks including commercialization of the news to make
money. Therefore, the paper examined
the influence of commercial news on journalism profession in Nigeria with a
focus on NTA Ile-Ife and Orisun F.M Ile-Ife. The research method used is survey
while questionnaire was used in eliciting data from the selected respondents
within NTA Ile-Ife and Orisun FM Ile-Ife. Simple random sampling technique was
used to pick respondents. The data collected were analysed using frequency
percentage and tables. Findings show that respondents
admitted that media houses kill some news to accommodate commercial stories. It
is recommended that broadcast media should design a better ways of generating
funds to the coffer of their organisation without selling the integrity of
their respective media to the sponsors.
