THE IMPACT OF PUBLIC RELATIONS IN ENHANCING HARMONY IN HIGHER INSTITUTIONS (A case study of Obafemi Awolowo University Ile-Ife)

Abstract

The study examined the Impact of Public Relations in Enhancing Harmony in Higher Institutions” (A case study of Obafemi Awolowo University Ile-Ife). Therefore, public relations has remained a powerful tool in building and maintaining mutual understanding in every organization including creating and maintain good rapport between and among its various public, It also help in building good image and satisfy the needed information by the public. The role of public relations cannot be overlooked in higher institution as it creates a good name in higher institutions of learning. The study use survey method coupled with questionnaires that were administered to the selected respondents within OAU.

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