ABSTRACT
The
research study the Influence of SMS
Advert/Promo on the Purchasing Habit of Mass Communication students of Federal
Polytechnic, Offa. The research adopted the use of survey method with
questionnaires in gathering the necessary data from the selected respondents
within mass communication department of Federal polytechnic, Offa, Kwara State.
Without doubt the use of SMS in advertising or promoting goods, services,
ideas, concepts among others has become one of the effective and easy ways of
reaching out to the GSM users most especially students. Table, frequency and
percentage statistics was adopted in analyzing collected data. It is recommended that telecommunication
industries should strategies ways to curb illegal use of the service to dupe
people or exploit them.