ABSTRACT
The study focused the Influence of Glo
SMS Promo on the Purchasing Habit of Students of Mass Communication” using Osun
State Polytechnic, Iree as a case study. The primary objective of the study is
to know whether sms promo can influence the purchasing habit of students and
youth or not. The research adopted the use of survey research method with
questionnaires to gather the necessary data from the selected respondents.
Without doubt sms promo has become one of the effective and easy ways of
reaching out to the students.
