ABSTRACT
The study is geared toward finding out
the role of vision Africa radio umuahia on political mobilization of rural
dwellers in umuahia north local government area. The role of radio as medium in
political mobilization in the annulled of 1973 presidential election is one of
the greatest changes facing the electorates in especially in rural areas,
because Nigeria electorates especially in recent years have always been
intensely individualistic, hence political parties will always confront
profound cultural differences. Given the cultural structure of the Nigeria
electorates, the importance of radio programmes cannot be over emphasized. This
also is a typical case of election malpractice that has been the lot of Nigeria
election. For this study, five rural villages in umuahia north local government
area were studied. The importance of radio as the most mobilization media was
universally acknowledged. A critical review to related literature was made.
Relevant theory which was used to gratify the study was the libertarian
theories. Quantitative research design was used in which cross-sectional survey
method was adopted while the data collection instrument was questionnaire.Data
collected were analyzed and interpreted. The findings revealed that a lesser
extent of exposure to radio affects people’s voting pattern. In this democratic
era, rural dwellers need political, educational awareness and enlightenment. It
is further recommended that the government should
therefore ensure that all the media of communication are made available.
