ABSTRACT
The
research examined the Impact of Billboard Advert Campaigns on Campus Cultism
among National Diploma Students of Osun State Polytechnic, Iree. Cultism’s
activities have turn most of the school into citadel of violence as many lives
and property have lost and damaged. Realizing the havoc which cultism has
wrecked on both members and non-members of the academic community, all hands
must be on deck to combat the menace. Besides, if the tertiary institutions’
administration would come back to its glorious past as well as prepare the
nation for the better future, there is the need to rediscover and teach the
people concerned the goals of university education through public relations
enlightenment and education. However, critical reviews to related literature
were made. Relevant theories were used to gratify the study. Quantitative
research design was used in which cross-sectional survey method was adopted
while the data collection instrument was questionnaire. 150 copies of
questionnaires were administered. Data gathered were analyzed using frequency
and percentage tables. From the findings of the study, it has been established
that the problem of cultism, among others, is a symptom of society, which is
embroiled in moral decadence, moral degeneration and where institutionalized
and personal violence has become a way of life. Similarly, cultism activities
have turned most of the school into citadel of violence as many lives and
property have lost and damaged. Finally,
it is therefore imperative on the part of the stakeholders in the university
education especially public relations unit to sensitizing and educating
students on how to ensure that university community remained peaceful.
Otherstakeholders (the churches, the mosques, parents, school administrators
and the society at large) to fuse effort to eradicate the menace before it
destroys the whole educational system. More punishment and sanctions should be
implemented on students so as to reduce or cub the menace. Recommendations for
Further Studies includes the role of mass media in educating students of higher
institution on cultism. Problems and solutions to crisis in higher institution
of learning. Appraising the impact of public relations in crisis management in
Nigeria citadel of learning.
