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ROLE OF RADIO LISTENERSHIP PATTERN AMONG THE PEOPLE IN ILORIN

ABSTRACT
This research examined the role of radio listenership pattern among the people in Ilorin. News and Political programmes dominated the common radio pattern of people in Ilorin. It was obvious that many of the respondents listen to radio programmes and many respondents listen to radio programmes regularly. Lots of respondents have access to at least 4-7 radio stations and highest percentage of the respondents spend 1-2 hours listen to radio programmes. Survey research method was adopted and 100 copies of questionnaires were printed and distributed to 100 respondents and 90 copies of questionnaires were retrieved. Analysis and interpretation of the data was achieved through the use of frequency and percentage method. It was recommended that for radio to be able to play this important and significant role in community development, it must keep out of politics religion and highlight on gender issues.



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