ABSTRACT
This study evaluates the impact of cartoons on newspaper readers. Ever since the first appearance of cartoon in newspaper, it has remained one of the most integral parts of newspaper. It plays different roles depending on the type of cartoon and caption used. Cartoon to many is an entertainment and funny graphics. One of the major reasons for using cartoon in newspaper is to set agenda on current issue or matter which may neither be expressed by news and features including editorial page. However, due to the power and freedom enjoy by cartoon which news, articles and editorial writers lack make it possible for cartoonists to use cartoon to tell what reporters and feature writers are afraid of writing. Survey method was used of which one hundred and fifty questionnaires were distributed to gather information to elicits response from respondents within Osun State Polytechnic Iree, upon which the analysis and interpretation was revolved. It is safe to conclude that cartoon is one of the techniques in which newspaper entertains and set agenda for the readers especially on current matters. It is highly recommended that cartoonists should carefully design and write suitable captions that match their cartoons so as to be able to pass the desired information at the right time. Cartoonists should also set agenda through the use of their cartoons by design appropriate cartoons that are suitable for issues that are current. And Feedback technique should be developed to measure the opinions of the people that are interested in a particular cartoon.
