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AN ASSESSMENT OF PUBLIC PERCEPTION OF BROADCAST MEDIA COVERAGE OF GENDER ISSUE IN OSUN STATE (A case study of NTA and OSBC, Osogbo)



CHAPTER ONE

1.0    Introduction                
1.1    Background to the Study
     Repositioning of women has become issue of study and it has received the attention of UNESCO (1975-1985), “Toward Equality under the UN Decade for women in Africa, Asia, Latin and South American”, have brought women issues such as unequal job opportunities, cultural barriers, low economic  and political empowerment and human right abuses.
     Some Nigerians have established Non-Governmental Organization (NGOs) such as women in Nigeria (WIN), Gender Resource Network (GRN), and Gender and Development Action (GADA). Since it has been noticed that women are object of discrimination, all these was established to advance the needs of Nigerian women by calling for the abolition of obnoxious cultural practices that have placed women at the background making their participation in both social, political and economic activities ineffective.
     The position of women in the society and our different cultures makes the men and the society at large discriminate against women journalists. According to Hananiya (2004), she says that “the general view about the women was always conceived within the context of the home.
It was that of child bearing and carrying out home functions only”. Because of this view about women, the concept of a women practicing journalism or making a choice to practice journalism was considered rebellious and unfeminine.
The obsolete ideas about women’s place in the society still tell on their position in the media houses and journalism filed. Uzochukwu (2008:72) says “Women also have problems of time, given their multiple roles and heavy domestic responsibilities” Traditional cultural attitudes in most societies also discriminate against women having access to education.
This can also discourage them in the practice of journalism as girls are encouraged to get married and become house wives or encouraged to take up any other job which gives them more time and makes them responsible house wives than  their journalism profession.
There is also the issue of gender bias in attitude towards women studying journalism or using information technology as many people hold the views that women cannot think or work scientifically.
     It is not a hidden fact that women are under-represented in the filed of journalism. This maybe because of the discrimination or the basic assumption that “a woman’s responsibilities should be her sole priority”, thereby undermining her active participation and performance in the practice of journalism.
The issue of gender bias too, contribute enormously to the low participation of women in journalism. Another assumption militating against female participation according to Amao (1999), is that “female sex is biologically not designed for energy exerting, hazardous occupation and long hours filed assignment”.
 Supporting this, Beverly (1995) notes that the society assumes that “women should be mothers, school teachers, hairdressers, secretaries, maids, and social workers only”. Therefore they do not need education or training in other fields like journalism.

1.2 Statement of the Problem
        This study was undertaken to x-ray in real sense the challenges, limitations and contributions of female journalists in Nigeria media industry particularly in broadcast media especially as newscasters, reporters and anchor of programmes relating to women, children, fashion, entertainment, education e.t.c and to know why there is low participation of the female graduate journalists towards practicing journalism as their career.
 Despite the fact that there is considerably good number of trained female journalists, very few of them are working with media houses in Nigeria.
The research is will however, examine the impact of women journalists on Nigeria Broadcast media using journalists in Osun State Broadcasting Corporation (OSBC) and Nigerian Television Authority (NTA) both in Osogbo. 


1.3 Objectives of the Study
i.        To Know the extent which women are being heard in broadcast media in Osun State.
ii.       To examine whether issues relating to women are given attention to in Nigeria broadcast media.
iii.      To examine if women journalists cover story relating to women in  Nigeria.
iv.      To highlight whether broadcast media favour men than women in their daily broadcasting.
v.       To study whether the domination of broadcast media by men affect           adequate coverage of issues relating to women in Nigeria.

1.4    Research Questions
i.        To what extent are women issue promoted by NTA and OSBC Osogbo?
 ii.      To what extent does issues’ relating to women given attention to in           Nigeria journalism?
iii.      Does NTA and OSBC cover story relating to women in Nigeria?
iv.      Does journalism in Nigeria favour men than women in their broadcast?
v.       Does the domination of NTA and OSBC, Osogbo by men affect adequate coverage of issues relating to women in Nigeria?

1.5 Significance of the Study
This research is carried out to know how women are been treated in broadcast media, the problems associating with poor attention given  by the media in Nigeria when it comes to reporting issues relating to women.
          Moreover, journalists and media outfits will benefit from this research work because they will be able to identify the problem of the women in relation to media coverage of women in Nigeria.
          The researcher, therefore, has deemed it fit to find out the contributions and the some of the reasons for low zeal among female mass communication students to the practice of journalism.
           The researcher also observed that there are few female teachers of mass communication and journalism in all tertiary institutions all over the world due to the limited numbers of female journalists in the industries.
          According to Okunna (1990) “In most schools in Nigeria, women are not often seen as lecturers both at universities and polytechnics”
          The work is very significant to the extent that female mass communication and journalism students will be more focus and choose journalism as a career.
          Media owners will as well know that female journalists have significant roles to play in both print and broadcast industry.

1.6    Scope of the Study
          The research has been narrowed in scope to OSBC and NTA Osogbo since it is very difficult if not impossible to study all mess media houses across the country due to time available for the study, money, materials and other logistics.
1.7    Limitation to the Study
          Wide research of this nature cannot be carried out without some constraints, these constrains pose a lot of stress to this work. Duration for the research work is relative1y short while stress emanated from other academic activities is also another constrain. Also, little materials are also available because the work is relatively new. Also, financial constrain poses another challenges as most of information are gathered through books rather than using various sources including internet. Similarly, financial constrain poses another challenges as it is very difficult to travel to all communities in the State of Osun as frequently as possible. 

 1.8    Definition of Terms 
Impact: it means the role, contribution, achievement of women in the practice of broadcast media.
Women Journalist: This is a mature female choosing journalism as a career.
Broadcast Media: Broadcast media are means of transmission which enable audio, audio-visual of information, message, idea, to a wider number of people listening or viewing usually simultaneously examples are radio and television  
Journalism: This is the work of collecting writing and publishing of news stories and articles in newspapers and magazines or broadcasting them on radio and television to inform the general public on things happening in the world.
NTA: Nigeria Television Authority
OSBC: Osun State Broadcasting Corporation




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