ABSTRACT
The research examined the Influence of
Reality TV Series on Youth in Lekki Phase 1 Area of Eti-Osa Local Government”.
MTN project fames is one of the strategies adopted to improve the image and
enhanced the contribution of MTN to the hosting nation, by organizes different
activities, programme and sporting events such as: “MTN Project Fame”, “Who
wants to be a Millionaire” among other things to entertain and promote brand
image of the sponsor. Survey research method was employed to elicit data from
the Youth in Lekki Phase 1 Area of Eti-Osa Local Government who were believed
to be regular viewers of the MTN project fame. One hundred and twenty (120)
copies of questionnaire were administered and one hundred and ten (110) copies
were retrieved immediately as the researcher monitor its distribution very well
while the information elicited from participants were analysied using simple
statistic of freequecny and percentage method coupled with questionnaires. It
was obtained that the programme commands large viewership among the population.
Youth tend to discover their talent through the programme. It was recommended
that MTN Project Fame should extend the show beyond the city media to the rural
or community television stations in order to catch the attention of the rural
dwellers as well.
