PROPOSAL / CHAPTER
ONE
1.0 INTRODUCTION
1.1 BACKGROUND TO THE STUDY
Human
development and interaction is rest on communication and without communication
man cannot survive in society since no man can live in isolation of others.
Communication
as a process of exchanging ideas, attitudes, feelings and information through
an appropriate channel from one person to the other is a basis for every
endeavour of man; it prompts people to act and think in certain ways and
touches every sphere of human activity (Silver 2000).
Man
extends himself to others through communication; he increases the frontier of
his knowledge and experience through the process. For communication to be
effective the message sent by the source or sender must be clear and not
ambiguous (Michael 1998). Communication may occur in small
groups, such as families, clubs, religious groups, friendship groups, or work
groups. The chief aim of communication is to effect change in someone, that is,
to shape action or to secure inactiveness in the total interest of a business
enterprise (Sharp 2001). It is a flux that binds people together in an
organization.
It can be
considered as the inspiring force resulting to industrial harmony and can be a
device for ascertaining and taking remedial action to ensure the achievement of
the desired goals (Easy Communication, 2006).
It is
therefore necessary for groups to communicate well, both among themselves and
with other groups, so that their members can perform their work effectively and
make good decisions (Lievrouw 2008). The inference here is that
communication breakdown is the single greatest barrier to corporate excellence.
To avert this, conventional Industrial Relations see effective channels of
communication (between the employer and its managers on one hand, and the
employees and their representatives on the other hand) as essential for
eliminating misunderstandings and ultimately the industrial conflicts (Babayo
2003, Moore 1999).
Effective
communication thus becomes one of the basic ingredients needed for
safe-piloting of organizations since it has been acknowledged that conflict is
inevitable in any organization. From time to time with workforce, regular
interactive relationship between the superiors and the subordinates and within
the superiors as well as within the subordinates effective communication is
seen as genuine panacea for industrial harmony and better ground for
realization of the organization's objectives (Reed 1999).
Over
the years, communication experts have realized that effective communication is
fundamental to the survival of organizations hence its classification as an
important element of human beings beside the physical requirements of food and
shelter. (Daniel 2002; Ronaldson 2001).
This
study seeks to examine The Impact of Effective Subordinate Manager
Communication Relationships on Organizational Effectiveness Using
Champion Breweries Ltd as a case study.
1.2 STATEMENT OF THE PROBLEM
Many managers
and top management team strongly believed that whatever they are doing is the
final since they are in the highest rank office and left junior and other apart
in terms of decision and action this create different feelings in the working
place.
While
many organizations neither create room nor interested in knowing the feeling of
sub-ordinate workers or managers into consideration this resulted to less
effectiveness of organisation.
1.3 RESEARCH QUESTIONS
To what
extent does Champion Breweries use communication to achieve industrial harmony?
Does
effective communication between and among the managers and subordinate managers
improve the performance of Champion Breweries?
Has
effective communication between and among manager and subordinates reduce
industrial crises?
Does
Champion Breweries create room for managers and sub-ordinates managers to
express their feelings?
What are
the problems facing Champion Breweries in Achieving effective communication?
Is there
any way Champion Breweries get feedback from all its communication whether
within or from outside?
1.4 OBJECTIVES OF THE STUDY
i.
To examine whether Champion
Breweries use communication to achieve industrial harmony.
ii.
To know if effective
communication between and among the managers and subordinate managers improve
the performance of Champion Breweries.
iii.
To study whether effective
communication between and among manager and subordinates can reduce industrial
crises.
iv.
To examine if Champion
Breweries create room for managers and sub-ordinates managers to express their
feelings.
v.
To know some of the
problems facing Champion Breweries in achieving effective communication.
vi.
To know if there is a way
Champion Breweries get feedback from all its communication both within and from
outside.
1.5 SCOPE OF THE STUDY
The
research will be limited to Campion Breweries because it will not be
convenience to study all
organizations and industrial in Nigeria compare to the limited time available
to carry out this work and found to travel and search material to be used .
However,
the concept of communication, type of communication in an organization, benefit
of communication, effect of poor communication and many will be discussed.
While the demographical factor of the Champion Breweries such as age,
educational qualification, e.t.c of the staff and managers will be studied
before the draft of questionnaire.
1.6 SIGNIFICANCE OF THE
STUDY
Work of
this nature will be beneficial to large number of individuals grow is companies
and future researchers.
Companies: This work when completed will help company or organization and
industries to know the importance of communication in all their daily
activities, how to communicate effectively and the need to get feedback from
all their communication.
Researches: future researchers will find this report useful to guide them
and serve as a starting point.
Academic: Finally the research will form part of academic work that will
contribute to the existing knowledge in the field of mass communication public
relation, business administration etc.
Students: communication students without double gain from this piece to know
what is expected of them as a communication and PRS in an organization, how to
achieve effective communication and ways to curb crisis in an organization.
1.7 DEFINITION OF TERMS
Impact: It means the effect or contribution of something on another
Subordinate Manager: It
refers to the set of sub-managers under a main manager.
Communication: This
is a process of sharing, passing and exchange of information idea, concept,
feeling etc between one entity to another, between organization to its worker,
between an organization to another organization.
Industrial
Harmony: Harmony means peace, good report, good interaction, therefore
industrial harmony many industrial peace, industrial good report between worker
and management etc
Organization: This is a group of people coming together with a particular
purpose or common goals such as Champion Breweries Ltd.
Feedback: This is a terms peculiar to communication which means the ability
of the receiver to send back what he/she understand (how it feels) about the
message receive from the sender.
