ABSTRACT
Basically, the research examines the impact of media in mobilizing women for political participation using women in Egbedore Local Government as a case study. The low rate of female participation in politics compared to that of their male counter-parts in Nigeria creates a need to examine the situation in this study. Critical reviews to related literature were made. Relevant theories were used to gratify the study. Quantitative research design was used in which cross-sectional survey method was adopted while the data collection instrument was questionnaire. The hypotheses were tested using chi-square statistical procedure to reach a definite conclusion. The results reflected that broadcast media have positive impact in mobilizing women to participate in politics. It is safe to conclude that broadcast media is found wanting in fostering development for gender equality in politics. Finally, it is recommended that Women issues should be properly integrated into the information and communication system. Furthermore, broadcast media should be more responsive to the needs of women in politics. It should present information which do not distort, be little or demean women or confine them to stereotyped behavior and roles. Hence, the call for broadcast media in which women participates and shares in determining the content, in decision-making and control. In fact, broadcast media should be more committed to social responsibility and ‘gender accountability’ in the arena of politics.
