ABSTRACT
Newspaper circulation
is gradually on the decline with newspapers organization now sold less copies.
The problems are not far fetch as majority of Nigerian readers are poor in
reading and finance thereby finding it difficult to buy a copy of newspaper at
the rate of 150-200 naira daily. They resort to looking for a newspaper stand to
read freely or pay just a token amount of 20 to 50 naira to read as many
newspapers as possible. Other contributing factor is the fact that people can
now read news on a daily basis online. The study therefore, examined the
challenges of circulation in newspaper production in Nigeria with a study of
Nigerian Tribune Newspaper. The study employed survey research method to elicit
data from the respondents and one hundred and twenty respondents (120) were
drawn through non-probability sampling method. Findings show that majority of
the respondents attributed high level of illiterates and cost of newspaper as
major reasons for poor newspaper circulation while many submitted that the
price of newspaper is the reason for poor purchase among readers. It is
recommended that government should increase the salary of workers so that
majority of them can afford buying at least a copy of a newspaper every day. Job should be provided for the millions of
unemployed to improve the standard of living of Nigeria youths.
