Impact of freelance presenters on Broadcast Industry particularly Unique F.M, Ilesha

Abstract
The research was carried out to evaluate the Impact of freelance presenters on Broadcast Industry  particularly Unique F.M, Ilesha.  The work of freelance  presenters have serious impact on the success and failure of broadcasting stations, if freelance presenter is very effective and knows his/her onions the broadcast station will be able to compete favorably with other rival stations but if it is the opposite the station will surfer its consequences. Without doubt freelancers or presenters are the backbone and livewire in the day to day of keeping the broadcast station on air with meaningful programmes that will prevent audience from flow-out of the station while it design programme scheduling strategies that will facilitate flow-in of the audience from other rival stations. The researcher adopted survey method coupled with questionnaire to collect necessary data from the selected respondents. It was recommended that presenters should avoid making mistake while linking programme and enable one programme or activities to flow freely. Broadcast station should as a matter of fact organize seminars and retraining for its staff presenters and freelancers.