Abstract
Video and
audio quality, contents and ownership structured of the media organisation have
been some determinate factors on media
preference of the people, this is evident in the submission of the previous literature examined including this research on comparative
study of audience perception of NTA and BRTV Maiduguri: A Study Final year Students of Unimaid Students. The study is anchored on Perception Theory, Uses
and Gratification Theory and Source Credibility Theory to give depth to the
research. The research also used survey research method
coupled with 200 copies of questionnaires that were administered to
respondents in UNIMAID among the final year students who were drawn using
multistage sampling from which 178 copies were correctly filled and analysed
using frequency and percentage table method with SPSS version 20. Findings show that majority of the students (80.8%) watch
television stations regularly, spending at least 1-6 hours watching which is on the average. It
is further shown that substantial number of the respondents watch news, movies
and sport on television. Many respondents prefer
NTA to BRTV because of the programme
quality, visual quality, accessibility and others. It can be deduced that since
media now has less effect on people due to so many factors, it is clear that
mass media effect is partial and not total on the people. It is recommended that journalists
working in government owned
media stations should realize that they are serving the public and not the
state chief executive alone, and so must pay adequate attention to social
responsibility principle of the press.
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Related: audience perception, audience preference of BRTV and NTA, state and
federal media