Abstract
The major thrust of this work is to raise the impact of
advertising strategies and tactics in promoting Ariel detergent in Delta State.
This work is divided into five chapters, using the survey method coupled with
questionnaire. This work is aimed at solving the problem of how and what
strategies and tactics to communicate with different demography of audiences of
the Ariel detergent and the appropriate media to use. Respondents admitted that
Ariel detergent influence their decision buying habit. Also, people admitted
that Ariel detergent perform as advertised. Television and billboard has
remained the most influential media for dissemination of Ariel detergent
campaign as it attracted larger audience including the illiterates. It is
recommended that company can also increase the customer’s ability to buy Ariel
detergent by considering the culture and social class of the user.
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