Abstract
Television is one of the
powerful agents of socialization where people cultivate some habits because it
mirrors reality. One of the ways television stations achieve this is though reality
television show. This kind of show has influenced people especially the
adolescents on their day to day activities including their decisions and
attitudes towards dealing with real life encounters. The research thus assesses
reality TV show on broadcasting station audience while the paper is anchored on
cultivation theory and uses and gratifications theory. Survey research is used
with questionnaire to elicit responses from the respondents that were
purposively selected from AIT and audience. The collected data were analysed
using descriptive statistics (frequency percentage with tables). It is very
clear that most of the reality shows like “Big Brother Africa” “Who wants to be
a Millionaire” and host of others influence the actions, reactions and
behaviours of the viewers, it also influence viewers to use it to mould their
real life activities. Although, it is argued that some of the reality show at
time send wrong signals to the viewers especially the adolescent if the
programme involve lots of drug, illicit sex, violence and others. It is
recommended that broadcast houses should be conscious of their contents
especially if the concept is from the west to prevent our culture from being
battered out of existence.
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Related:
Reality TV show, reality TV, broadcast
media, soap opera, who wants to be a millionaire, big brother Africa,