ABSTRACT
The
cost of not proof reading or proper gatekeeping ranges from the death of the
print outfit to the life of journalists, editor, publisher, jail term or fine. The
research therefore, examined the impact of proofreading and editing in print
media with a study of Nigerian Tribune. The paper is anchored on gatekeeping
theory and libertarian media theory. Cross sectional survey research method was
adopted while sample random sampling was used to select 100 respondents within
Nigerian Tribune newspaper. Also, the data collection instrument is
questionnaire which was administered face to face while the data collected was
analyzed using descriptive statistics (frequency percentage and tables). From the finding, it is clear that gatekeeping
determines the quality of the media output or messages. If the gatekeepers
perform well, the integrity and reputation of the media will be sustained. It
is also recommended that media outfit should employed qualified people that
will be saddled with the role of opening and closing of information gate.
Seminars and workshops should be continuous activities i.e training and
retraining of staff is essential. Media library should be updated and upgraded
all the time because media practitioners are expected to know everything about
something and something about everything.