ABSTRACT
The primary
objective of this study is to examine the role of public relations in
grassroots development: A study of Irewole Local Government. Public Relations
contributes greatly and tremendously to achieve the aims and objectives of any
institution including local government administration if well man by skills
individuals especially those who understand community interest. Survey method
was adopted coupled with distribution of questionnaires. The total number of
one hundred (150) questionnaires were distributed to the respondents, while all
copies of the questionnaires administered were returned. According to the
findings, Public relations has contributed immensely to the good reputations
and image of Irewole Local Government as well as impacting positively to the
developments of its grassroots. Findings also reveal that members of the
society agreed that public relations can contribute significantly to
proficiency and improve performance of local government. While the government
and its citizens are urged to inculcate the habit of listening, public
relations practitioners are encouraged to attend to the people’s complaints on
time, in order to achieve the aims and objectives of the institution involved.
