ABSTRACT
This research is on the Radio
Listenership Pattern among Market Women; Case Study of Orisumibare Market,
Osogbo and Alamisi Market, Ikirun. It is a known fact that mass media is the
most effective organs for dissemination of information. The uniqueness of this
medium is the basis of this study, to enable the people appreciate the
importance and efficiency of radio including its impact to the society
especially market women. This is through its function of educating,
entertaining and informing. Quantitative research design was used in which
cross-sectional survey method was adopted while the data collection instrument
was questionnaire. It was obvious from this study that
a greater percentage of women did not listen to radio programmes. It is therefore
recommended that informative and educative messages should be introduced into
the entertainment from which the market women educated on health talk like
cancer of the breast and the likes, campaign on HIV/AIDS and lots more.
