ABSTRACT
This
study examined the role of Imo Broadcasting Corporation (Television) in the
Rural Education Development (a case study of Emekuku in Owerri, Imo State). The
invention of television had a very good influence as a medium towards
information, dissemination, education and entertainment. It is a known fact
that the role that television play especially in rural development is on
influencing and shaping our behavioural patterns. Virtually no aspect of our
habits, desires and relationships both as individuals and as groups escape
examinations in our public media, getting along with neighbors, personal
problems and our taste in popular music, social and religious tensions,
athletics and trends in fashion among others are constantly reported and discussed
in the press, book, television and radio programmes. For the purpose of
accuracy of result of this study, Quantitative research design was used in
which cross-sectional survey method was adopted while the data collection
instrument was questionnaire.A critical review to related literature were made.
Relevant theory that was used to gratify the study was social Responsibility
Theory as Propounded by. Peterson, Siebert and Schramn. Employing the social
responsibility media theory in this work was relevant due to its stand that the
press in any society should be responsible in the performance of its functions.
Findings showed that broadcast media has paved a way for itself in educating,
socializing entertaining and mobilization of the ruralites. Finally, some of the
recommendations made include; government of Imo State should make sure that its
own media is maintained in order to serve the people better and everyone will
be well mobilized especially the ruralites. And good power system should be
provided for the media so as to enhance power in the media house and avoid poor
programme presentation.
