Best Mass Communication Project Topics and Materials for Undergraduates in Nigeria and Beyond

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ROLE OF PUBLIC RELATIONS IN BUILDING CORPORATE IMAGE: A Case Study of Nigerian Airforce

ABSTRACT
The study basically intends to study the role of public relations in building corporate image with a case study of Nigerian Airforce. Therefore, public relations has remained a powerful tool in building and maintaining good image on behalf of an Organisation. The role of public relations cannot be overlooked because an organisation  with bad image cannot succeed in any society and as a result of this, organisations companies and individuals are engaging the service of public relations to help build, maintain and sustain their reputation at all time. However, good image determines the reputable an organisation. The researcher adopted survey method.    


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