ABSTRACT
The study is set out to examine the perception of viewers to NTA Reports on Bring Back Our Girls Campaign in order to understand the opinion formed by the people of Asaba on various NTA programmes as regards BBOG. The study is anchored on the Uses and Gratification, Selective and Retention Theories. Survey research method was used, coupled with 100 copies of questionnaires that were administered to respondents in Asaba metropolis that were purposively selected from which 90 copies were retrieved and analysed using frequency and percentage table method with SPSS version 20. Findings show that exposure of Asaba residents to Bring Back Our Girls campaign on NTA and in other media lured them to sympathise while they were dissatisfied with the abduction. Viewers in Asaba admitted that the Bring Back Our Girls campaign was effectiveness because all over the world joined the campaign and made the event a global issue. It is recommended that mass media should continue the crusade to ensure the release of the remaining children while the same effort is carried out to ensure release of the abducted people including children, women and men. Also, government and other stakeholders should do everything possible to ensure such ugly situation did not repeat itself in the future.