CHAPTER ONE
1.0 INTRODUCTION
1.1 BACKGROUND TO THE STUDY
In Nigeria today, many people believe in listening to
electronic media but they do not really believe in the message that is being
passed across to the people.
In most programmes, a presenter does not pass meaningful message
to their audience, most of their programmes are to make fun and enjoyment, due
to this, it is not interesting to the audience. Many programmes which some
presenters presents nowadays do not make analogical sense.
As it is normally said that language is very important in the
field of communications, without language we cannot understand ourselves.
In broadcast media, language has not been properly treated or
used. In Nigeria, most of presenters make mistakes of using different hood
especially Yoruba programme. This habit which always create confusion among
those that listen to their programmes and it leads to the cost of message they
want to pass across to the audience e.g using of English language during the
Yoruba programme is ridiculous, even if they want to present English programme or
Yoruba programme, they must make use of pure language and free flow of a
specific language.
Today, the presenter has changed so drastically in favour of
language and community, that is why we have OSBC Radio, Ile-Awiye Oke-Baale. However, OSBC radio is a typical
example of Radio station that transmitted in pure Yoruba language based on the
culture which is due to the fact that it will promote our culture and
tradition.
1.2 STATEMENT
OF THE PROBLEM
Many people have seen the indigenous language used in broadcasting
as not efficient and effective. Therefore, this research work is to look at the
importance of indigenous language in broadcast media using OSBC Radio,
Ile-Awiye Oke-Baale as a case study.
1.3 RESEARCH QUESTIONS
There are questions that will resolve the answer needed, they are
also question that will probe future to bring out response from interviewers.
i.
To
what extent does the use of indigenous language contribute to the growth and
development of broadcasting?
ii.
To
what extent does indigenous language broadcast media been effective to the
populace?
iii.
To
what extent does indigenous language contribute to the social economic
activities in the society?
iv.
To
what extent does broadcast media transmit in dialect of their localities?
v.
To
what extent does the use of indigenous language being of benefit to the
populace?
1.4 SIGNIFICANCE OF
THE STUDY
There are various people that will benefit from the research of
the researcher and South-West people with some other people will generally
benefit from the research because there are most important people that need to
be enlightened. However, some rulers need to be exposed in the research because
of the impact they are having in the community.
Young people also need to be exposed and be trained in their own
language because they are young, there is tendency that they may abandon their
own language when there is nobody that can train or expose them to their local
language. Therefore, there should be proper enlightenment on the use of
language and proper education on communication and enlightenment on different
language. The society will also benefit from this research because it will
contribute to the current policy by the government.
1.5 OBJECTIVES OF THE
STUDY
i.
The
project is written to enlighten the people of Africa, the importance of
indigenous language and culture of the society, most especially the Yoruba.
ii.
To
promote our local language and culture and to reign the glory that has been
lost in our indigenous language.
iii.
To
orientate people of the society about their local language from primary school
to secondary school and their must be some related courses also in higher
institution of learning.
1.6 SCOPE OF THE STUDY
The scope of this study will look at the definition of
broadcasting, concept of broadcasting, types of broadcasting, indigenous
language, what is language? What is indigenous communication? Forms of
indigenous communication, the Africa traditional model of communication, types
of indigenous communication, model of Africa communication, history of
indigenous communication, traditional communication, model and theories of indigenous
communication.
1.7 LIMITATION TO THE
STUDY
The report of this project is limited to Osun State Broadcasting
Coorporation (OSBC). However, other broadcasting media may find it useful.
Every research work requires adequate financial flow for its completion. Either
many or any other things related to it, thus financial constraint pose a
limitation to this research work. Also time factor pose limitation on the
research work. Research work requires enough time to bring out facts through
investigation.
1.8 HISTORICAL
BACKGROUND AND ORGANIZATIONAL STRUCTURE OF OSBC OSOGBO
Osun State Broadcasting Corporation (OSBC) was established on 27th august, 1991 after the creation of
Osun state under the governorship of Otunba Isiaka Adeleke. Two other
broadcasting outfits were also created through the initiatives of the first
military administrative (Rtd). Mr.John Fademi who was the first general manager.
The stations started with an administration structure of five such as:
·
Personnel/finance
and supplies
·
Commercial
·
Engineering
·
Programme,
news and current affairs
·
A
general manager.
OSBC has been envisioned to be the regional of the South West zone
of Nigeria to the delight of the population unparallel quality, informative,
educative and entertaining value-added programmes that are profitable.
The objectives of the OSBC radio station includes:
·
To
inform, educate and entertain the public.
· To
produce and broadcasting entertainment, education and public enlighten
programmes.
· To
disseminate information and analyze issues and events of local, national and
international importance. To generate revenue through the sale of air time and
to promote other activities like product and social amenities.
· To
facilitate the achievement of these objectives through relevant support
services.
