Abstract
The
study the impact of graphic art in the Punch newspaper. Graphic arts play a
very prominent role in newspaper and in the print media in general. It
communicates messages even to the illiterates. Also, from the data analysis and
findings, it is observed that graphic arts draw the attention of readers to the
most prominent news and issue especially when placed at the front page of a
newspaper while it also used to set agenda on what public will debate upon that
day. In fact the headline scanners and graphics scanner always find it easy to
know the most important news of the day. Without much emphasis, graphic arts
communicate message than what a thousand words could tell. For the purpose of
this work the researcher employed the use of survey method. The data collection
instrument used is questionnaire which was used to elicit data from the sample
size. It is also recommended that print media should always use only important
graphics in terms of size.
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