ABSTRACT
The
research is carried out on the thrust to examine the influence of SMS political
advertising (messages) on voting pattern of electorates in the 2015
Governorship election in Lagos State. Short Message Service otherwise known as
SMS play a crucial role in political mobilization, political awareness and in
influencing the voting behaviour of electorate as it was tested during the 2014
governorship election in both Ekiti and Osun State that is why it was also used
in Lagos State gubernatorial election. Survey research method was adopted
coupled with 300 copies of questionnaire that were administered to the electorate
to find out whether they receive any sms
that associate with politics during 2015 gubernatorial elections in Lagos State
and the how it influenced them. Out of 300 copies that were administered, 289
copies were returned upon which analysis was based. Frequency and simple
percentage method coupled with table were used in analyzing the data. It is
recommended that political parties, politicians, INEC and other stakeholders
like National Orientation Agency etc should keep in touch with voters
individually by sending SMS to them either to canvas for vote or to educate
them on political conduct and in an attempt to get text messages across to the electorate,
they can get the data of this demographic group from the Nigerian
Communications Commission (NCC) data base with the new SIM registration
phenomenon, this should not be a difficult task.
PRICE:
₦8000
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