ABSTRACT
This
study examined the Effect of product packaging on sale volume of a business
organization. (A case study of
global soaps and detergent industry Ilorin Kwara state). It is a well known fact
that human wants are unlimited, but the resources to satisfy them are scarce
i.e. limited in supply, that is why economics concludes that human wants are
insatiable. Therefore, individuals, firm and government have to make choice in
order to satisfy these wants bearing in mind the problems of scarcity. A
critical review to related literature was made while relevant theories were
used to gratify the study. Quantitative research design was used in which
cross-sectional survey method was adopted while the data collection instrument
was questionnaire. From the findings of the study, it was revealed that
companies would not supply the annual sales reports for they argued that they
are related to their top most business secrets. This flash also applies as
Global Soap and Detergent Industries (in relation to flash). This is why some
data concerning the company in relations detergent to flash detergent were not analyzed
and could not be easy ascertained. However, based on the analysis of the
information gathered, it is safe to conclude that flash detergent did fairly
well over the years based on the effect of packaging. Finally, it is
recommended that company should seek ways in the correcting flash detergent and
find ways of improving the handling and variations in climatic conditions which
may be encountered between the point of manufacture and sales to the ultimate
consumers.
