ABSTRACT
The study examined Audience
Perception of Commercials on Osun State Broadcasting Corporation (OSBC) and
Nigerian Television Authority (NTA) Osogbo. Television commercials influence
buying decision of audience in purchasing products and services. The
audio-visual potential of television makes it the most influential media for
commercial. 150 respondents were drawn from Osogbo the state capital using
probability and non-probability. Survey research method was adopted while
questionnaire is used as research instrument. It is recommended that the body
saddled with the responsibility of regulating what goes on air in the Nigeria
mass media should stop the advertisement of alcoholic products on Nigeria
television.
