ABSTRACT
The
study is concerned with the social media and students’ mass mobilization in the
2013 University ASUU strike in Nigeria (A case study of University of Lagos).
There is no doubt in the fact that the world is moving into a global village as
postulated by Professor Marshall McLuhan. According to him the world is
compressed into a single electronic room where information from far and near
can be exchanged with a click of the mouse and now with a touch of screen. The
study design is quantitative with the use of cross sectional survey method and
questionnaire was used to elicit responses from the respondents within University
of Lagos Campus, Akoka. Probability sampling technique through multi stage
sampling was used to select 5 faculties out of the 12 faculties in UNILAG using
simple random selection and in each faculty 1 department was drawn and in each
department, 200 level and 400 level students were selected after which
respondents were drawn using systematic sampling. Most of the respondents use
social media during the strike especially facebook, Whatsapp, and BBM, majority
of the respondents login to one social media or the other daily. It is noted
that the majority of the respondents learn and share their views about the
strike via socio-media.
