ABSTRACT
The essence of this study is to appraise the
relevance of the print media in the electioneering process in Nigeria. The
survey method was adopted to generate the need data while 120 copies of
questionnaires were printed and administered to 120 respondents’ selected using
purposive sampling method within the three senatorial districts in Lagos state.
The data analysis and interpretations of findings was based on simple
statistics of frequency and percentage method coupled with table. The study
revealed that print media played a unique role in governorship election in
Lagos State on various political matters ranging from how to participate in
politics, how to register during voters; how to cast their votes on election
day and what to do and say after election e. t. c. the research recommends that
newspapers should be free from few influential politicians to avoid turning the
paper into tools of propaganda.