ABSTRACT
Advertisement
remains a special tool in the hand of manufacturers to make it products
acceptable, adopted and yield them return. It is on this background the
research examines the influence of advertisement AfriCity University
undergraduates patronage of Goodmorning cornflakes. Cross sectional survey
research as a quantitative design was used. Questionnaire was used as a
research instrument for collecting data from 100 respondents that were drawn
from AfriCity University. Multi-stage sampling technique as probability
sampling was used to select respondents from AfriCity University. Findings showed
that advertisement has great influence on respondents purchase of Goodmorning
cornflakes. The study recommends that the manufacturers should extend their
advertisement campaign to social media and other online platform in order to
reach multiple students.
