ABSTRACT
The research examined adult attitude towards mass
media messages in Nasarawa state. The objective of the study is know some of
the factors that influence adults attitude towards Mass media messages with the
view to make corrections. Mass especially radio has brought a lot of
development to the development of people both in the cities and rural
communities especially on the practice of agriculture, political awareness,
socialization, civic right and civic responsibilities to mention but few.
Through various programmes and news presentation such as “Let’s Go Farming”
“Nassarawa Decides” “Platform” “Round-Table” “Let Discuss” “Nation’s Pride”.
This research was divided into five chapters with each chapter focuses on
different aspect. However, survey research method was adopted and 120 copies of
questionnaires were printed and distributed to 120 adults selected within
Nasarawa state 104 copies of questionnaires were retrieved. The attitude of
adult in Nassarawa state towards mass media message is positive as they rely
and trust the credibility of mass media compared to others like social media
and interpersonal. It is also recommended that regular feedback from the
listening public is essential in order to identify listeners’ preferences while
more stations are expected to be established in rural area for community
development.
