Abstract
Commercialization
of news began in Nigerian media houses as a result of the Structural Adjustment
Programme (SAP) introduced in 1986 and the eventual withdrawal of subsidies
from government owned media houses. With the increasing rise in production cost
and dwindling circulation, the media houses resort to all kinds of tricks
including commercialization of the news to make money. Therefore, the paper examined the influence of
commercial news on journalism profession in Nigeria with a focus on NTA Ile-Ife
and Orisun F.M Ile-Ife. The research method used is survey while questionnaire
was used in eliciting data from the selected respondents within NTA Ile-Ife and
Orisun FM Ile-Ife. Simple random sampling technique was used to pick
respondents. The data collected were analysed using frequency percentage and
tables. Findings show that respondents admitted that media
houses kill some news to accommodate commercial stories. It is recommended that
broadcast
media should design a better ways of generating funds to the coffer of their
organisation without selling the integrity of their respective media to the
sponsors.
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Related: commercial news, news commercialization,