ABSTRACT
Sustenance of culture, value,
norms, and other forms of socialisation is a core to human society and one of
the easiest and effective ways to achieve it through mass media involvement. Mass media particularly radio and
television has been a major agent of socialization and tools for social changes
especially now that people depend on message from mass media. The research therefore, aims at
examining broadcasting media as a
tool for social change among residents of Ajeromi Ifelodun local government
area of Lagos state. At least many of the people in Ajeromi
Ifelodun Local Government have access to 5 channels and above and both radio
and television have brought social change to Ajeromi Ifelodun Local Government.
Larger percentage of the respondents strongly agreed that radio and television
have reshaped the socio-political economy of Ajeromi Ifelodun Local Government. It is recommended that
journalists should be training and retraining on their social responsibility
role expected of them while government should also make laws and policies that
will enable radio and television broadcast more of local contents than the
western or foreign contents.
