Abstract
Newspaper circulation is gradually on the decline with newspapers
organization now sold less copies. The problems are not far fetch as majority
of Nigerian readers are poor in reading and finance thereby finding it
difficult to buy a copy of newspaper at the rate of 150-200 naira daily. They
resort to looking for a newspaper stand to read freely or pay just a token
amount of 20 to 50 naira to read as many newspapers as possible. Other
contributing factor is the fact that people can now read news on a daily basis
online. The study therefore, examined the challenges of circulation in
newspaper production in Nigeria with a study of Nigerian Tribune Newspaper. The
study employed survey research method to elicit data from the respondents and
one hundred and twenty respondents (120) were drawn through non-probability
sampling method. Findings show that majority of the respondents attributed high
level of illiterates and cost of newspaper as major reasons for poor newspaper
circulation while many submitted that the price of newspaper is the reason for
poor purchase among readers. It is recommended that government should increase
the salary of workers so that majority of them can afford buying at least a
copy of a newspaper every day. Job
should be provided for the millions of unemployed to improve the standard of
living of Nigeria youths.
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