ABSTRACT
Effective communication is one of the pillars that
sustain an organization, so it cannot be underestimated and any attempt to toy
with this; breeds conflicts, poor performance and could degenerate into strike
actions thereby affect the revenue of the organization while it could prone an
organization to fall fit of competitors as they could take advantage of that.
It is on this notion that the research examined communication as a tool for
enhancing organizational performance so as to make the observation more
empirical. Grunig and Hunt Models of Public Relations and Shannon and Weaver
Model were used to justify the relevant of communication in an organization.
Survey method was used with questionnaires and Personal Interview adopted as
instruments for data collection. For the purpose of clarity and understanding
of results data was analyzed in simple tables and percent ages as chi-square (χ2)
was used as statistical measuring instrument for the study. Result shows that
there is effective communication in Nigerian Breweries Plc though the
communication is still up-downward. The research recommends that managers
should provide platforms harvest feedback and work on the feedback this will
help achieve success just is stated under two ways asymmetric model.
