ABSTRACT
Mass media especially television has been a major
agent of socialization and
education in the society through edutainment programmes like Who Wants to be a
Millionaire, Brain Test, Quiz T.V, Debate” and many more. Today, education is not limited within
teacher and four wheels of the classroom because television has proved to be a relevant teacher and
instructor. Therefore, the research examined the MTN Who Wants to be a Millionaire as tool of socialization among students in tertiary
institutions. The study is anchored
on three theories which are Perception Theory, Uses and Gratification Theory
and The Entertainment-Education
Theory. However, for the purpose
of this paper, survey research method was employed
while questionnaires were administered to 200
respondents who were drawn using
a simple random sampling technique of
which 190 copies of the
questionnaire were completely filled and rutured for analysis. The data collected were
analyzed and interpreted using frequency
and percentage tables method with SPSS version 20. It is recommended that television
industry should as a matter of fact create many decent educative programmes that will
continue to promote the educational values of Nigeria while specialised presenter should be groomed on
educational programmes while
regular training, seminars and workshops should also be organised for the presenter, this will
boost the educational morale of students while they are been entertained as
well.
