ABSTRACT
The
research examines the influence of billboard advertisement in promoting Lux
Soap on pedestrians in Lagos metropolis. The core objective of the research was
to find out whether billboard
advertisement influence buying habit of consumers and to what extent. Without
mincing words, it is obvious that billboard is one of the effective advertising
media especially with the introduction of digital billboard that is capable of
working like television with motion picture, sound among others. Survey
research method was adopted and 200 copies of questionnaires were administered
to 200 respondents within Lagos metropolis who were selected using accidental
sampling technique. Data collected were analyzed and interpreted using table,
frequency and percentage method. It was recommended that billboard should be
erected in a strategic place with adequate monitoring to avoid been pulled down
by the wind while reasonable font and graphics should be moderately used.
