ABSTRACT
The study examined
the impact of colour
representation in newspaper advertising using Osun state as a case study. Colour is one of the most powerful
tools available to graphic communicators after picture and text. It is obvious
that the use of different colours plays a very prominent role in
newspaper/magazine and the world of print in general particularly in showing
product in the quality it made. Findings show that colour helps to draw the
attention of the readers to some important part of the product, it adds
aesthetic quality to advertising copy, it makes copy more readable and used in
grouping different product features or functions. For the purpose of this work, survey
method alongside the use of questionnaire to elicit data from the selected
respondents who are 120 of which 100 copies were retrieved. Also, data
collected were analysed and interpreted using simple frequency and percentage
statistical method. It is logically concluded that a newspaper and
advertisement without the use of colour and photograph will be noting but look
like a letter or text book and such publication cannot interest readers not to
talk of selling a copy. It is recommended that newspaper page
planner and designer should learn better colour combination to add aesthetic
value to the pages and products.
