ABSTRACT
This study investigates the impact of channel O Tv
musical programes on the cultural behavior of students. The research posits
that the current trends in cultural behaviour of youths in Nigeria as observed
among students, is significantly associated with their perception of western
culture and exposure to musical TV programmes. The assumption that foreign
media content has direct powerful effects that is shared by optimistic
modernization theory. Research hypotheses 1 and 2 received statistical support
from the analysis of collected data using the survey research method for proper
analysis, descriptive and inferential statistical tools of measuring data were
used in findings of the study, it shows that a positive relationship which
means that as television explosive tends to go up, identification with western
television stars especially American television stars also tends to go up. It
is also confirm that students discard Nigerian norms and values and become
manifestly consistent with western behavior in keeping with their perception of
cultural values. From the conclusion, the researches of this research problem
have shown that youths of Nigeria can confront the problem of channel O musical
programmes destroying our cultural values. A policy should be formulated to
ensure that only professionals take change of the business of films movies
production. Recommendations to check the cultural genocide for further research
were preferred.
