ABSTRACT
The research was carried out to
evaluate the Impact of freelance presenter on Broadcast Industry (A case study of Unique F.M, Ilesha). The
work of freelance presenters
have serious impact on the success and failure of broadcasting stations, if
freelance presenter is very effective and knows his/her onions the broadcast
station will be able to compete favorably with other rival stations but if it
is the opposite the station will surfer its consequences. Without doubt
(freelancer) presenter is the backbone and livewire in the day to day of
keeping the broadcast station on air with meaningful programme that will
prevent audience from flow-out of station while it design programme scheduling
strategies that will facilitate flow-in of the audience from other rival
stations. The researcher adopted survey method coupled with questionnaire to
collect necessary data from the selected respondents. It was recommended that
presenters should avoid making mistake while linking programme and enable one
programme or activities to flow freely. Broadcast station should as a matter of
fact organize seminars and retraining for its staff presenters and freelancers.
