ABSTRACT
The study examines the influence of
hypo television advertising on students’ choice of bleach (A case study of
University of Uyo students). The audiovisual nature of television placed it at
edge in terms of effective advertising message delivery when compared with
other media. People cultivate and get influenced by what they watch on
television consciously or unconsciously because it mirrors reality. Survey
research method was adopted in which 120 copies of questionnaires were
administered and 90 were retrieved. Simple random sampling technique was
adopted to select the respondents. Frequency and percentage method of data
analysis was used in analyzing data collected. Findings show that 66.7% of the
respondents established that hypo television advertisement partially influences
their buying habit on bleach. Also, 77.7%
of the respondents noted that hypo television advert have influence them
towards chosen hypo as their favorite. A least 66.7% of the respondents
admitted that hypo performs the same purpose as advertised. It is recommended
that HYPO television advert facilitate retention of the product by using
appropriate motion pictures, compliment motion with appropriate words and using
appropriate illustrations.
