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LIST OF THEORIES IN MASS COMMUNICATION AND ADVERTISING

Advertising, Public relations, Marketing and Consumer Behavior
    ACT Theory of Communication
    Agenda setting theory
    AIDA Model
    Attribution Theory
    Cognitive Dissonance Theory
    Contextual Design
    Domestication
    Lasswell’s model
    Social Marketing Theory 
Communication Models
    Aristotle’s Communication Model
    BERLO’S SMCR MODEL OF COMMUNICATION
    De Fleur Model of Communication
    Duck’s Relationship Filtering Model
    Elaboration Likelihood Model
    Fisher’s Model – Small Group Communication
    GateKeeping Theory
    Gerbner’s General Model
    Helical Model of Communication
    Knapp’s Relationship Model
    Lasswell’s model
    Mental Model
    OSGOOD- SCHRAMM MODEL OF COMMUNICATION
    Poole’s Model – Small Group Communication
    Propaganda Model
    Riley & Riley Model of Communication
    Shannon and Weaver Model of Communication
    SMCR MODEL
    The Johari Window Model
    The Newcomb’s Model
    Westley and MacLean’s Model of Communication
Cultural Communication
    ACT Theory of Communication
    Communication Accommodation Theory
    Cross Cultural Communication
    Cultivation Theory
    Cultural Identity Theory
    Face-Negotiation Theory
    Knowledge Gap Theory
    Media Dependency Theory
    MEDIUM THEORY
    Modernisation Theory
    Modernism
    Muted Group Theory
    Postmodernism
    Sociocultural Theory
    The Spiral of Silence Theory
    Victorianism
Development Communication
Diffusion of Innovation Theory
Group Communication
Aristotle’s Communication Model
CONTAGION THEORY
Creativity in Groups
Fisher’s Model – Small Group Communication
Groupthink
Muted Group Theory
Poole’s Model – Small Group Communication
 Riley & Riley Model of Communication
Social Identity Theory
The Johari Window Model
Tubb’s Theory- Small Group Communication
Intercultural Communication
    Cross Cultural Communication
    Cultural Identity Theory
    Identity Management Theory
    Social Support
Interpersonal Communication
    AIDA Model
    Argumentation Theory
    Attachment Theory
    Attribution Theory
    BERLO’S SMCR MODEL OF COMMUNICATION
    CLASSICAL RHETORICAL THEORY
    Cognitive Dissonance Theory
    CONTAGION THEORY
    Conversation Theory
    Coordinated Management of Meaning
    De Fleur Model of Communication
    Face-Negotiation Theory
    I and Thou
    Identity Management Theory
    Interpersonal Communication
    Interpretative and Interaction Theory of Interpersonal Communication
    Knapp’s Relationship Model
    Language Expectancy Theory
    OSGOOD- SCHRAMM MODEL OF COMMUNICATION
    Relational Dialectics Theory
    Shannon and Weaver Model of Communication
    SMCR MODEL
    SOCIAL IDENTITY THEORY
    Westley and MacLean’s Model of Communication
Mass Communication
    Agenda setting theory
    Aristotle’s Communication Model
    Authoritarian Theory
    Catharsis Theory of Mass Communication
    De Fleur Model of Communication
    Entertainment Education
    Functions of Mass Communication
    GateKeeping Theory
    Gerbner’s General Model
    Knowledge Gap Theory
    Lasswell’s model
    Libertarian Theory
    MAGIC BULLET OR HYPODERMIC NEEDLE THEORY OF COMMUNICATION
    Meaning Theory of Media Portrayal
    Media Democracy
    Media Dependency Theory
    Media Malaise Theory
    Media Richness Theory
    MEDIUM THEORY
    Normative Theory – Four Theories of the Press
    PLAY THEORY
    Riley & Riley Model of Communication
    Social Responsibility Theory
    Soviet Media Theory
    Technological Determinism
    The Spiral of Silence Theory
    Two Step Flow Theory
    uses and gratification theory
    Westley and MacLean’s Model of Communication

Organisational Communication
    ACT Theory of Communication
    Creativity in Groups
    Groupthink
    Hawthorne Effect
    LEADERSHIP STYLES
    Management by objectives (Drucker)
    Organisational Information Theory
    System Theory
    Theory X and Theory Y
    Theory Z
Political Communication
    Agenda setting theory
    Authoritarian Theory
    Libertarian Theory
    Media Malaise Theory
    Normative Theory – Four Theories of the Press
    Propaganda Model
    Social Responsibility Theory
    Soviet Media Theory
Psychology, Behavioral And Social Science
    ACT Theory of Communication
    AIDA Model
    Alphabet Effect Theory
    Argumentation Theory
    Arousal Theory
    Attachment Theory
    Attribution Theory
    CLASSICAL RHETORICAL THEORY
    Cognitive Dissonance Theory
    Communication Accommodation Theory
    Computer Mediated Communication
    Constructivism
    CONTAGION THEORY
    Control Theory
    Conversation Analysis
    Conversation Theory
    Cultivation Theory
    Displacement Effect Theory
    Dramaturgy
    Drive Theory
    Duck’s Relationship Filtering Model
    Elaboration Likelihood Model
    Expectancy Violation Theory
    Fisher’s Model – Small Group Communication
    Framing
    GateKeeping Theory
    Gender and Media
    Groupthink
    Health Belief Model
    Hermeneutics
    Inoculation Theory
    Intersectionality
    Knapp’s Relationship Model
    Knowledge Gap Theory
    Language Expectancy Theory
    MAGIC BULLET OR HYPODERMIC NEEDLE THEORY OF COMMUNICATION
    Marxist Theory of Alienation
    Maslow’s Hierarchy of Needs
    Mental Model
    Modelling Theory
    Modernisation Theory
    Modernism
    Muted Group Theory
    Organisational Information Theory
    Peirce Model
    Positive Psychology
    Postmodernism
    Priming
    Protection Motivation Theory
    Psychoanalytic Theory Of Communication
    Regulatory Focus Theory
    Rorschach Experiments
    Self-Efficacy Theory
    Social Support
    Sociocultural Theory
    SYMBOLIC INTERACTIONISM THEORY
    The Big Five Factor Model
    The Bystander Effect
    The Meaning of Meaning Model
    The Narrative Paradigm
    The Spiral of Silence Theory
    The Standpoint Theory
    THEORY OF REASONED ACTION
    Two Step Flow Theory
    uses and gratification theory
    Victorianism
Technical Communication
    Computer Mediated Communication
    Diffusion of Innovation Theory
    SPEECH ACT THEORY
Visual Communication
    Alphabet Effect Theory
    Entertainment Education
    Face-Negotiation Theory
    Framing
    Media Malaise Theory
    Minimalism
    Rorschach Experiments
Culled: http://communicationtheory.org/list-of-theories/

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