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ABSTRACT The paper examined branding as a tool for increasing sales volume of a business organization with a study of Cadbury Nigeria Pl...
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ABSTRACT The significance of product packaging in the sale and durability of product cannot be overemphasized in this competitive market....
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CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND TO THE STUDY Many scholars have contributed to the success of defining wha...
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ABSTRACT The research examines the influence of television advertising on consumers buying habits of cigarettes in Nigeria with a case s...
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ABSTRACT This research focuses on the role of indigenous communication in community development with a case study of Ijaiye Local Govern...
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ABSTRACT The study examined the impact of advertising on the marketing of global system for mobile (GSM) in Osun State: An Appraisal of E...
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ABSTRACT There are legal and social problems that have continued to restrain the Nigerian journalists from adequate and effective news r...
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PROSOSAL / CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND TO THE STUDY Aguwa (1990). Malaria kills a child somewhere in the...
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PROPOSAL / CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND TO STUDY Commu...
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ABSTRACT The major thrust of this work is to examine the role of advertising on the production line of an organization with a case study ...